Best-in-Class Business Intelligence Without Compromising Privacy

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3 min Read   |  Published: Wed Feb 10 2021

In the last eight years or so global Privacy regulation has called for a huge change in the way businesses approach customer data through their products, services, advertisements and general technology. The rise in microservices architectures has also led to larger attack surfaces and has made Privacy-by-design harder yet more necessary to implement across networks of applications and platforms.

However, taking a metadata approach to Privacy can give companies everything they need: it can provide the necessary customer-facing Privacy mechanisms by securely populating customer UIs, it can eliminate risk by replacing the need to share raw data via APIs, and it can also provide a level of business intelligence powerful enough to drive C-level, Governance, privacy and marketing teams.

Metadata is the Answer

A metadata approach to privacy has some distinct advantages:

  1. Privacy-by-design across entire flows. By using metadata to achieve Privacy compliance (including records of processing, auditability/reporting, workflows, etc) businesses are adopting the ability to share intelligence – with systems, stakeholders and third-party processors – without the need to share raw data via potentially risky communication routes. A change in mind-set of how we share data intelligence today will mean that businesses reduce the need to divert, copy or disclose raw data to places it doesn’t need to be, making it more valuable to them and keeping it safer for them to use for their legitimate purposes.
  2. Business intelligence like no other. Because Trunomi is built to need only metadata (info about customer data including what, where, why and when data is shared), our business intelligence capability is lightweight, granular and agnostic, and it can be used to capture and report on any use case. From consent and permissions, to data tracing, data retention, lead matching, age verification, KYC, fraud detection and more. Trunomi is purpose-built to help enterprises easily model the intelligence they need from their data and we have driven ground-breaking intelligence, compliance, decision-making and commercial gain through our reporting suite.
  3. Quick implementation. A platform that requires only metadata means no integrations into your existing data rails, or heavy connections to your systems. It also means no interruptions to your data flows and, with push-only connection, it means your Privacy intelligence will never miss a beat, even if your other rails do. And if you don’t need to copy, secure, govern, discover or clean your data before connecting, a huge amount of time, money and resources can be saved. In fact, connection to Trunomi often requires only a single connection and businesses have wired up in as little as two hours.

Best-in-class Business Intelligence without Copying Data

There is a new way of thinking about business intelligence that will benefit companies also wanting best-in-class Privacy compliance. Trunomi doesn’t need personal data to provide a truly remarkable service and we have helped companies to comply with regulation while also driving commercial value across use cases including Data retention, cookies, age verification, lead reconciliation and more. Once connected with Trunomi you can begin to evidence compliance and generate intelligence within hours. A typical integration with Trunomi requires only a single connection, and Trunomi’s flexible, off-the-shelf Reporting suite can be stand-alone or integrated into any existing BI tools.

Please get in touch at for a demo of our Platform, or to discuss any business case you may be looking to solve. We’re here to help.