Some of our Thoughts.

Best-in-Class Business Intelligence Without Compromising Privacy


In the last eight years or so global Privacy regulation has called for a huge change in the way businesses approach customer data through their products, services, advertisements and general technology. The rise in microservices architectures has also led to larger attack surfaces and has made Privacy-by-design harder yet more necessary to implement across networks of applications and platforms.

Build Trust With Risk-Free Customer Data Management Platform

We discuss how our risk-free customer data management software can help you build trust with your customers.

You Don’t Need Personal Data to Build a Personal Service

The arrival of Global Privacy regulation and its enterprise-wide implications means that businesses are building Privacy as a service, not just a UX consideration. Extraterritorial Privacy regulations demand a better understanding of personal data, as well as access to and control of that personal data.

The Commercial Potential of Enterprise Data Privacy

Compliance with Data Privacy regulation is now a universal reality for businesses. It is rare today that a business is not bound by one or more comprehensive regulations, either under its national law, or the extraterritorial scope of regulations such as the GDPR, LGPD or CCPA.

DSR automation, the right way.

Two years on from the GDPR businesses should by now be familiar with the concept of Data Subject Access Requests (DSRs) – the basic rights and transparency afforded to consumers with respect to how their data is processed. The GDPR, for example, outlines a number of rights for data subjects, including data portability, access, erasure and rectification.

Data Tracing: businesses now need to understand where their customer data is going

Knowing where data sits in your businesses is a hard question for many companies to answer. Global Privacy regulation now makes this question more prevalent, with the introduction of Data Subject Requests (DSRs), records of processing activities, data retention and breach notification policies, introduced by the GDPR, LGPD, CCPA and more.

CPRA – What’s New?

November 3rd, 2020 saw the passing of the California Privacy Rights and Enforcement Act into law. Enforcement of the CPRA will itself begin on July 1, 2023 at which stage it will officially replace the existing regulation, the CCPA. Although that date may yet appear some way off, we’ve put together an overview of the things organisations should look out for when thinking about how best to approach the CPRA, and indeed their current approach to the California Privacy Protection Agency (CCPA).

Privacy and Customer Experience: Showing your Customer you Care

Businesses have had, until recently, little motivation to truly put Privacy strategies at the core of their customer experiences. Although many businesses today say they care about our privacy, it’s often difficult to find clear evidence of this in their actions towards users and customers. For some businesses, it can often feel like Privacy is just another PR plug.

Cookies, Cookies, Cookies.

The original intent when creating cookies was apparently somewhat innocent: to allow sites to store persistent information about the user in order to provide services, and to improve User Experience, whilst ushering in the ecommerce revolution. The problem, as it is often said, is that ‘the road to hell is paved with good intentions’.

Is your Privacy Platform your biggest risk?

Since the arrival of regulations such as the GDPR, CCPA, LGPD and POPIA, Data Privacy and Ethics teams have become a critically important function within a business. Privacy, Data and Cybersecurity teams now bear a lot of the responsibility of compliance, ensuring the protection of their customer’s data to avoid potentially record-breaking fines, and associated brand damage. With an ever-increasing number of future regulations on the horizon, and continual changes made to existing regulations - Schrems II being a recent example - Privacy and Data teams face a battle to ensure their house remains order.

The case of Morgan Stanley: The need for Enterprise Data Retention Programmes

Last week saw confirmation of Morgan Stanley’s $60 million USD fine for having failed to ‘effectively assess or address risks associated with decommissioning its hardware’, having failed to ‘maintain an appropriate inventory of customer data stored on the devices.’ The Morgan Stanley case serves as a cautionary tale for Banks and global businesses.

Build vs Buy: Why You Should Never Build for Privacy

In a world of budget cuts, in which companies increasingly seem to be asked to do more with less, companies often face the dilemma of build vs buy. For some businesses, there may be no choice but to build, especially if there is no vendor that matches your unique requirements. For others, it may be a cultural choice to build - but is this always the right approach?

Decentralised vs Centralised Consent: The Dangers and Benefits

In a world governed by strict Data Protection Regulations, decentralised consent leads to greater risk of data misuse, data breaches, significant fines and increased brand damage.

Personal Data: Toxic or Non-Toxic

In today’s world, consumer data is without question one of a business’s most valuable assets. When used correctly, data powers a better understanding of your market and customers, customer behaviour and experience.

Sharing Personal Data Across Borders is Dangerous

July 16th saw the announcement of the long-awaited ruling by the Court of Justice of the European Union (CJEU) over Facebook’s transfer of data from Ireland to the US.

MDMs Do Not Solve Personal Data Privacy

MDMs Do Not Solve Personal Data Privacy

How Will the Uptake of Digital Services Due to Covid-19 Impact Online Privacy?

We consider how the huge uptake in digital services during COVID-19 has impacted data privacy.

GDPR Compliance Two Years on: What’s The Situation?

In 2018, the world changed with the emergence of stringent GDPR compliance needs. After two years, we ask: Where are companies today?

Personal Data And Trust: Be The Champion For Your Customers

In today’s business landscape, personal data and trust is a business-critical priority. Find out how your business can become a personal data champion.

CMO vs. DPO: The War Over Data Protection Within Your Organisation

We discuss the rivalry between CMOs and DPOs in large organizations and consider how technology can provide a solution.

The Future of Personal Data Protection, Consent and Permissions

Discover the future of personal data protection, content and permissions. Trunomi’s patented TruID and TruCert technologies are changing the game.

Eliminate Your Business' Risk of a Data Breach

We investigate the cost of a data breach and consider how businesses can use technology to turn data into an opportunity.

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Trunomi
We Love Data Privacy
Trunomi, being the world leader in Data Privacy, knows the importance of handling your Personal Data with care. This is why we have taken the appropiate steps to ensure only the absolutely essential pieces of data are needed for you to enjoy our site and learn more about what we do.

For more details on the minimal dataset we need please take a look at our easy to use and informative
Privacy Policy.